zhibang

第一次亲密接触  放眼全国                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               

     在2005年，志邦第一次亲密接触广州建博会，翻开那时的历史画卷，不论是展示的产品还是团队风貌，志邦都略显青涩。好像一个刚出远门的年轻人，放眼望着外面的世界。

     从98年创立开始，志邦十年间一直在中部默默发展，厚积薄发、稳健前行的徽商精神一直为志邦所秉承，但由始至终从没有忘记“走出去’战略，从合肥独立运作，到南京分公司试水，志邦一直在探索走出去所遇到的问题，一直在研究以城市运营为核心的发展模式，为走向全国铺垫出强大的基础。在05年广州建博会上，志邦确立了“先北上后南下”的扩张战略，历史的战车由此驶向大中华市场。

第二次挥师南下  再现奇迹  

     时隔七年，在2012年的7月，志邦再次登陆广州舞台，七年磨一剑，其高度却以令行业为之惊叹。七年间，志邦遵循北上南下的全国战略，以无可阻挡的速度跑马圈地，抢占全国，成就行业数一数二的行业地位。

      第二次来到广州，意味着志邦的先北后南的全国战略进入新时期——南下阶段，南方市场特征明显：品牌集中度高，后进者有很大竞争挑战难度，但志邦坚信这些困难当中总能找到机会。2012，是志邦实现千店战略的时刻，而广州，就是见证奇迹的地方，建博会同期举办招商峰会，与会人数200余人，现场成功签约72家，再显行业奇迹。

第三次专业力量   领变格局

      2013是志邦新三年计划的起点，在过去三年中，志邦高速奔跑，以速度实现规模经济，迅速抢占全国市场，提前一年完成“三年十亿”的战略目标。站在新的起跑线上，面临新三年的挑战，志邦将深化营销力，打造产品力，提高终端力，实现企业高质量发展。

     在“求品质”时代的橱柜企业，对客户的价值承诺和对企业的管理将上升到前所未有的高度，志邦领先同行完成全国千店布局后，将着力注重市场的精耕细作，当很多品牌处于追求千店规模，圈地招商的时候，志邦的加盟战略已由招商变为“选商”，由重数量变为重质量，注重新晋加盟的盈利，并全面打造产品力，力求以15年的专业力量，领变行业格局。